![]() ![]() The letters are italicized, mirroring the connected, progressive nature of both LA and the Rams organization. “The mark was crafted to evoke a sense of upward and forward movement, amplified by the gradients. The gradient in the horn transitions from a white horn to a more vibrant ‘Sol’ horn as a way to pay homage to the evolution of the color of the horns that have historically adorned the Rams’ helmets. “The LA mark was crafted with a focus on the horn intertwining with LA, ensuring that the Rams are forever tied to the city of Los Angeles. It’s worth noting the transition is much more natural when the typeface is white and used on a blue background, as seen above. The “LA” in the new logo is blue when used on a white background, but the “A” notably transitions from blue to different shades of yellow as it mimics the curvature of an actual ram’s horns. The new logo follows the same design as the leaked 2020 NFL Draft cap, and includes a stylized “LA” with a horn protruding from the “A.” What could not be gathered from the draft hat - which followed a neon-light inspired design to match the host city of Las Vegas - was the color distribution. ![]()
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